Lumen Vietnam Fund

Blog

Aeon to ramp up investment in Vietnam through 2030

Aeon to ramp up investment in Vietnam through 2030

Vietnam is Aeon’s most important market in the region, with the Japanese retail giant planning to allocate the majority of its Southeast Asian investment capital to the Vietnamese market, said Tezuka Daisuke, CEO of Aeon Vietnam.

He made the remarks at a press conference on September 10 ahead of the October 3 opening of Aeon Mall Hai Duong, adding that Aeon’s total investment in Vietnam has reached approximately US$1.5 billion.

By 2030, Aeon plans to triple the scale of its operations in Vietnam from current levels, with investment expected to increase accordingly to support the expansion.

Vietnamese consumers are quick to adapt to emerging trends and changing lifestyles. This growth is creating significant opportunities for modern retail, one of Aeon’s core businesses.

Tezuka shared that Aeon began studying the Vietnamese market in 2008 through its financial services business. Since the group developed its first shopping mall in Ho Chi Minh City in 2014, it has now been operating a chain of Aeon branded stores across the country.

Following the country’s development for a decade, he said he has gained strong confidence in its growth prospects. In-depth data analysis has reinforced his view of Vietnam as a rapidly developing market with significant room for further growth, particularly in modern retail.

Aeon targets fourfold increase in profit by 2030

The Japanese retail group is also targeting operating revenue of ¥300 billion in Vietnam by 2030, with profit expected to increase fourfold from the 2026 level.

As of August 2026, Aeon operated nine shopping malls, 40 supermarkets, 71 stores, 16 department store and supermarket centers, 182 convenience stores and two pharmacies in Vietnam.

By the end of this year, Aeon is expected to open Aeon Mall Hai Duong and three additional shopping malls in Hai Phong, Thanh Hoa and Quang Ninh.

Alongside accelerating the expansion of its physical store network, Aeon is pursuing other growth strategies, notably expanding into e-commerce.

Tezuka said the rapid development of the retail market and significant shifts in consumer demand have prompted Aeon to invest heavily in its online business alongside its physical store network.

Aeon also plans to apply technologies and expertise from overseas markets to improve its supply chain, covering production, distribution and delivery to consumers as efficiently as possible.

The group is also looking beyond the domestic market, stepping up research and development of products under its TopValu private-label brand.

These products are manufactured to high Japanese quality standards while being offered at reasonable prices to suit the majority of local consumers, rather than being limited to a small customer segment.

With Aeon Mall Hai Duong scheduled to open on October 3, Aeon will continue working with potential suppliers in Hai Duong and Hai Phong, providing training and support to help them meet Aeon’s requirements. The goal is to enable these suppliers to produce TopValu products for Aeon’s Vietnam network and eventually develop them for export.

Source: VOV.VN

Photo: Illustrative image

Latest Posts

Party General Secretary and President meets with US Trade Representative in New York

Party General Secretary and President meets with US Trade Representative in New York

The US Trade Representative said that once signed and implemented, the agreement on reciprocal, fair and balanced trade would continue to open up new opportunities and prospects for cooperation between the two countries.

NEW YORK — Việt Nam attaches importance to its Comprehensive Strategic Partnership with the United States and wishes to work with the administration of President Donald J. Trump to continue advancing bilateral relations in a stable, substantive, effective and sustainable manner, General Secretary of the Communist Party of Việt Nam Central Committee and President Tô Lâm has affirmed.

The leader made the affirmation at a meeting with US Trade Representative Ambassador Jamieson Greer in New York on the morning of September 21 (local time), as part of his trip to the US to attend the High-Level General Debate of the 81st Session of the UN General Assembly and conduct bilateral activities.

General Secretary and President Lâm stressed that economic, trade and investment cooperation is one of the most important pillars of bilateral relations, directly benefiting businesses and people and contributing to the development of both countries.

In recent years, Việt Nam has made efforts to substantively promote cooperation and purchase goods from the US in order to boost bilateral trade in a more balanced direction, while creating more orders, jobs and direct benefits for businesses and workers in both countries, he continued.

For his part, Greer highly appreciated the attention paid by General Secretary and President Lâm and Việt Nam's efforts to balance trade between the two countries. He also said that the two negotiating teams have made great efforts, and have so far made significant progress and come very close to reaching a final outcome.

The Trade Representative said that once signed and implemented, the agreement on reciprocal, fair and balanced trade would continue to open up new opportunities and prospects for cooperation between the two countries.

General Secretary and State President Lâm welcomed the very positive results achieved by the two sides toward the early signing of the agreement, creating a stable, long-term framework for economic, trade and investment relations.

He also called on the US to take a comprehensive approach to outstanding trade issues, including those related to investigations under Section 301 of the US Trade Act of 1974. On that basis, the leader expressed his wish that the two countries step up efforts to promote the substantive development of bilateral economic, trade and investment ties, thus bringing benefits to their people.


More than 3,400 stalled projects nationwide reported to have obstacles cleared

More than 3,400 stalled projects nationwide reported to have obstacles cleared

These projects having combined investment capital of more than VND2.5 quadrillion ($95 billion).

As of September 15, 2026, a total of 4,685 projects facing prolonged difficulties and unresolved issues nationwide had been registered on the Ministry of Finance’s System.

Of these, 3,407 projects, accounting for 72.7% of the total, with combined investment capital of more than VND2.5 quadrillion ($95 billion), were reported to have completed the classification and resolution process and were therefore no longer facing difficulties.

Another 1,123 projects, equivalent to 23.97% of the total, have had proposed solutions prepared by ministries, sectors and local authorities for implementation in the coming period.

The remaining 155 projects, accounting for 3.3%, require solutions under the authority of the National Assembly, the Government or the Prime Minister, according to the Ministry of Finance.

Ho Chi Minh City has reported significant progress in addressing stalled projects. According to the Ho Chi Minh City Real Estate Association (HoREA), as of September 5, a total of 1,338 projects facing prolonged difficulties had been registered on the system of the municipal Department of Finance. These projects covered more than 30,691 hectares, with total investment capital of VND658.084 trillion.

After three months of intensive efforts, the southern city's 233 projects, or 25.3%, had their difficulties and obstacles removed. For the remaining 688 projects, accounting for 74.7%, municipal departments and agencies had proposed solutions for further handling.


Vanguard eyes $2.5 bln investment in Vietnam stocks after FTSE upgrade

Vanguard eyes $2.5 bln investment in Vietnam stocks after FTSE upgrade

Vanguard, the world’s second-largest asset manager behind BlackRock, is projected to invest $2.5 billion in Vietnam’s stock market over the next year following the upcoming upgrade to emerging-market status by FTSE Russell, a senior executive said.

Duncan Burns, head of investment management and global equities for Asia-Pacific at Vanguard, made the comment at a conference marking Vietnam’s inclusion in the FTSE Russell Global Equity Index Series, held by the Ministry of Finance on Friday.

The planned investment is higher than previous estimates by some Vietnamese analysts, who had forecast inflows of around $1-2 billion following the upgrade.

Markets included in major benchmark indexes typically gain greater attention from global investors, helping improve access to international capital, Burns said.

Many investors might never have visited Vietnam, but through Vanguard, they could participate in the sustainable growth of this market, he added.

Vietnam’s stock market is set to be officially upgraded to secondary emerging market under FTSE Russell’s classification on September 21, a move expected to expand the market’s access to foreign capital inflows.

SSI Research estimates that Vanguard funds tracking the FTSE Global Equity Index Series could make net purchases of $240.5 million in 27 Vietnamese stocks included in the emerging-market index.

Vanguard, founded in 1975, manages about $13 trillion in assets for more than 60 million investors globally.

FTSE Russell added 27 Vietnamese stocks to its emerging-market index in its latest portfolio review released in late August.

Among the 27 stocks, three are classified as large-cap companies: Vietcombank (HoSE: VCB, Vingroup (HoSE: VIC), and Vinhomes (HoSE: VHM). Six mid-cap stocks include BIDV (HoSE: BID), Hoa Phat (HoSE: HPG), and VPBank (HoSE: VPB), while the remaining 21 stocks are classified as small-cap companies.

At the conference, Finance Minister Ngo Van Tuan said regulators would continue to strengthen corporate governance and market discipline while developing the legal framework for new market models and products in line with international trends.

The ministry will also continue reforms aimed at building a more transparent, secure, and attractive capital market, thus facilitating market access, particularly for foreign investors, and pushing Vietnam’s capital markets closer to international standards, Tuan added.


See all blog